That trepidation of passing up a major opportunity has driven more than $50 million in residential pre-deals for "The Force Awakens," breaking the record set by "The Hunger Games" in 2012. Those deals aren't simply being invited by Walt Disney Co., which is discharging the film, yet by the whole motion picture industry.
Hollywood is enchanted with development ticket deals, to some extent on the grounds that they empower theater chains to gather nitty gritty information about their clients' tastes and motion picture going propensities so they can better program their timetables to take care of shopper demand. Advance deals additionally give a vehicle to catching email addresses, a valuable thing for any buyer business.
For the studios, early ticket deals create buildup for sought after blockbusters and get a thought of how their motion pictures will perform once they open. Most importantly, they secure moviegoers' cash and time weeks before their movies hit theaters.
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